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This is a professional forum for business communications so it is appropriate for you to “sign” your message. Anonymous messages will not be forwarded to the list. If there is a compelling reason why your identity should be withheld then you should present your case to the moderator.

If you have a business connection to a product or service mentioned in your post, this should be clear to anyone reading the message.

If you quote material, quote it accurately, name the source when possible and be sure to note where you have omitted material.

Please do not quote the entirety of the original message in your reply. Usually, most people really have been paying attention and may need only a pertinent sentence to bring them into context with your comments.

Please limit the size of your signatures. Extraneous text is usually not regarded favorably. Please limit your signature file to 8 lines or less.

No vitriol or ad hominem attacks — This is a professional resource and we all realize that e-mail is a medium in which it is easy to over-react; it does not support the visual cues we need to comprehend communication to any level of depth. This is where “flaming” arises and we would ask that you attempt to err on the side of moderation in your replies. We need to “get along” before we can maximize the value of this resource.

Limit rehashing — there is a wealth of information on the variety of topics related to online advertising. While the moderator will strive to direct the conversation along appropriate paths, there is a tendency to restate issues and topics that have been “done to death” before, both on this list (as it grows) and elsewhere online. The moderator will attempt to point respondents to the source of information most appropriate to their needs rather than burden the entire list with a restatement of known issues.

Please put an appropriate subject on your message. Messages should not have blank subject lines and replies should not read Re: Online Advertising List Volume 1,Issue … Instead, please title your response to be Re: followed by the subject of the actual message to which you are responding.

Please do not send unsolicited email advertisements to people that post on this list. Posting in this forum is _not_ an invitation to be sent spam, and those that engage in such practices will likely do themselves more harm than good. Many of the list participants refuse to patronize businesses that send unsolicited advertisements via email.

Please also note that this is a public forum. All posts are publicly accessible and searchable from the list’s web site.