The Online Advertising Discussion List focuses on professional discussion of online advertising strategies, results, studies, tools, and media coverage. The list also welcomes discussion on the related topics of online promotion and public relations. The list encourages sharing of practical expertise and experiences between those who buy, sell, research and develop tools for online advertising; as well as those providing online public relations and publicity services.
Here are some example discussion topics that _are_ relevant:
New o-a technologies
Measurement & tracking methods
Developing trends such as viral marketing & wireless
Budgeting for a successful on-line ad campaign
Payment methods and rate structures
Banner vs. text vs. sponsorship vs. the latest and greatest
Success & sob stories
Your messages should be succinct and to the point.